Qualitative research use facial expression

Try out PMC Labs and tell us what you think. Learn More. Accurate evaluation of an individuals' veracity is a fundamental aspect of social functioning that allows individuals to act in adaptive ways. The domain of deception detection ability is still young, and many components in this field are yet to be touched which demands more research in this field. The present study aims at deciphering the structural composition of face during felt, posed, and deceived emotions in facial expression unique to Indian culture, using Facial Action Coding System FACS.

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Facial Coding

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Facial Coding for Qualitative | Capture Facial Expressions with IVP

Researchers recognize that emotions, both conscious and non-conscious, drive audience engagement, brand loyalty and purchase decisions. This method, scientifically and unobtrusively measures emotional engagement responses to stimuli, revealed through facial expression activity. Key emotion traces are captured in real-time, via webcam, and displayed to the moderator and viewing room or streamed to remote clients. The Live View of the respondent, the stimulus and data is recorded for post-session analysis. Present images, videos, websites, screen recordings, real-world products, scene recordings, and surveys. Full flexibility with any study set-up with randomizations, block designs, test plans, group rotations, etc.
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One of the most exciting, innovative and promising trends on the market research landscape almost sounds like something out of a science fiction movie: qualitative facial expression recognition technology. This technology provides penetrating and sometimes profound insights into how qualitative market research methodology participants one-on-one interviews, focus groups, etc. This information can then be used to develop products, marketing campaigns and other business strategies that increase sales, brand image and loyalty.
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